An investigation of pricing transparency on consumer perception of value and product quality: A study of a retail brand in Abuja.
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study
Pricing transparency is a fundamental aspect of effective marketing that significantly influences consumer perceptions of both value and product quality. In Abuja, retail brands are increasingly adopting transparent pricing strategies to build consumer trust and facilitate informed purchase decisions (Okafor, 2023). Transparent pricing involves clear communication about the components that determine a product’s price, including production costs, profit margins, and any applicable discounts. This openness allows consumers to evaluate whether a product is fairly priced in relation to its quality, leading to a stronger perception of value (Ibrahim, 2024). However, challenges arise when pricing information is ambiguous or inconsistently communicated, which can create uncertainty and negatively impact consumer perceptions. This study investigates how pricing transparency affects consumer perception of value and product quality for a retail brand in Abuja. The research aims to identify the key elements of transparent pricing that resonate with consumers and to propose strategies that enhance pricing communication, ultimately supporting improved customer satisfaction and loyalty (Adebayo, 2025).
Statement of the problem
Retail brands in Abuja face significant challenges in achieving pricing transparency, which is essential for fostering positive consumer perceptions of value and product quality. When pricing information is unclear or misleading, consumers may question the fairness of the price and the quality of the product, leading to reduced trust and lower purchase intent (Okafor, 2023). This lack of transparency undermines consumer confidence and can negatively affect brand reputation (Ibrahim, 2024). The study seeks to address these issues by investigating how pricing transparency influences consumer perceptions and by proposing strategies to enhance the clarity of pricing communications, ensuring that consumers perceive products as both valuable and high quality (Adebayo, 2025).
Objectives of the Study
To assess the impact of pricing transparency on consumer perception of value.
To evaluate its effect on perceived product quality.
To recommend strategies for improving pricing communication.
Research Questions
How does pricing transparency affect consumer perception of value?
What is the relationship between transparent pricing and product quality perception?
What measures can enhance pricing transparency in retail?
Significance of the study
This study is significant as it explores the influence of pricing transparency on consumer perceptions of value and product quality in the retail sector. The findings will help retail brands in Abuja implement clearer pricing strategies that build trust and encourage purchase decisions (Okafor, 2023; Ibrahim, 2024). The recommendations will support more effective marketing practices that enhance customer satisfaction and long-term loyalty (Adebayo, 2025).
Scope and limitations of the study
The study is limited to a retail brand in Abuja and focuses on pricing transparency and its impact on consumer perception. It does not extend to other industries or broader economic factors.
Definitions of terms
Pricing transparency: The open and clear communication of all price components.
Consumer perception of value: The assessment of a product’s worth relative to its price.
Product quality: The perceived level of excellence of a product.
Related Project Materials
THE IMPACT OF DOMESTIC INVESTMENT ON THE ECONOMIC GROWTH OF NIGERIA
ABSTRACT
Nigeria domestic investment has not been growing over time and it is with this that this study...
BACTERIOLOGICAL AND PHYSIOLOGICAL ANALYSIS OF BOREHOLE WATER
Background of the Study
Access to clean and safe drinking water is universally recognized as a fundamen...
A Study of Job Satisfaction Levels Among Employees in Nigerian Manufacturing Firms: A Study of Flour Mills in Kebbi State
Background of the Study
Job satisfaction is a critical determinant of employee motivation, engagement, and overall organ...
An Investigation of Key Performance Indicators and Business Growth in Nestlé Nigeria, Taraba State
Background of the Study
Key Performance Indicators (KPIs) are essential metrics that help organizations track progress toward their strat...
Design of an AI-Based Intelligent Student Assignment Grading System in Kaduna Polytechnic, Kaduna State
Background of the Study
The grading of student assignments is a critical component of the academic assessment process, yet...
SHELVING OF LIBRARY MATERIAL IN COLLEGE LIBRARIES
ABSTRACT
This research work examined shelving of library materials in college libraries with Imo State Polytechnic, Umua...
IMPACT OF COMPUTER ON THE PRACTICE OF JOURNALISM
Background of the Study
Journalism is the investigation and reporting of events, issues and trends to b...
An assessment of the influence of social media on criminal behavior among youths in Ikot Ekpene Local Government Area, Akwa Ibom State
Background of the study:
Social media has revolutionized communication and information dissemination, particularly among yo...
The impact of rural electrification on small-scale enterprises in Ekiti South-West Local Government Area, Ekiti State
Background of the Study
Rural electrification in Ekiti South-West Local Government Area, Ekiti State, has become a catalys...
The Impact of Psychosocial Support on Cancer Patients’ Treatment Adherence in Zamfara State Hospitals
Background of the Study
Cancer treatment is often complex, requiring long-term commitment to chemothe...
